The Most Seamless Way to Create User Generated Content
Led the ideation, creation, UI/UX, implementation, and go to market for ShadowPlay Highlights, an SDK that game developers can leverage to offer the most seamless way to create user generated content for gamers. The SDK identifies key gaming moments and automatically records them, allowing gamers to focus on their gameplay. Below is a sample of the UI I helped create that would act as an overlay UI users could access while playing their games.
Results
This SDK was implemented by the largest gaming titles in the world including Fortnite, Call of Duty, and more. I produced the script that would be used by world renowned streamer "Ninja" in our influencer video roll out, garnering over 1 million YouTube views. I also directed and captured video content such as the video below (1.4 million views) to roll out the feature. ShadowPlay Highlights produced 200k+ new users and 500k+ pieces user generated content in its first week.