Boogie To Your Own Beat
As the brand lead for Space Groove, I was responsible for creating the strategic go to market for the debut of a fun, wacky skinline. We created a style guide from scratch, a punchy creative platform with unique pillars that highlight the colorful characteristics of Space Groove, and some unforgettably fun marketing assets, including a custom disco inspired Space Groove and a custom designed game client that spiked player engagement through picking a side and unlocking rewards. I managed the production of all related items from scratch to completion through working closely with award winning vendors.
